Heat Wave Technologies

The Buzz

If you are looking for the fastest and most convenient "on-the-go" self-heating beverage cup on the market available, look no further. But don't take our word for it; here is a summary and some quotes from our consumer research:

Reactions to the Heat Wave Self-Heating Cup

Business travelers thought this product was a home run. Moms with kids also loved it! Its portability, ease of use, and convenience made it especially appealing. A single serve cup that provides a hot beverage where other hot beverages are not available or accessible was an exciting idea for both business travelers and Moms with kids.

"It's convenient you don't need any appliance."

"Not having to wait for it to heat that's awesome, that's easy, that's convenient."

Usage Occasions

According to our research, business travelers would definitely buy it out of a mini-bar, hotel shop, or airport, and moms would buy it out of a supermarket or bulk store like Costco. They would see themselves using the cup while on the road, running to a meeting, at work, outdoors in winter, at football or soccer games, traveling, skiing, in kids? lunches, and at the airport.

"I could take this with me as I'm leaving my hotel room, so convenient and portable."

"I have a 4 year-old in T-ball, and in case he doesn't eat before, it would be perfect to take with us."

"I'd use it when we're taking a long car trip, especially for the kids."

"It replaces stopping at a 7-11, Starbuck's or McDonald's. You can shake it while you're getting ready. It has all of the features of something you'd take with you.

Fun Factor

The target customer loved the novelty of the self-heating cup. They thought it was really fun to activate and consume?"

"It was fun. It was fun to shake it. It was fun to feel it get warmer. It tastes good. I've never seen anything do that before."

"I have older girls, and if I had these in the house, they wouldn't last a second because they would think they are so cool."